Unit 2: Research and Plan a Marketing Campaign

Unit 2 Specification
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Learning Aim A: Explore How Different Markets are Researched Using Different Models and Tools

BTEC Business Studies Unit 2: Research and Plan a Marketing Campaign

Featured
The Role of Marketing (Unit 2 International)
Marketing Aims and Objectives (Unit 2 International)
Approaches to Marketing (Unit 2 International)
Customer Relationship Management (CRM)
Market Research Methods (Unit 2 International)
A2 Features of a Research Plan
A2 Market Segmentation
Primary Research Methods (Unit 2 International)
Secondary Research Methods (Unit 2 International)
Business Models Used in Marketing (Unit 2 International)
Unit 2A Glossary

Learning Aim B: Explore Approaches to Product Marketing Nationally and Internationally

BTEC Business Studies Unit 2: Research and Plan a Marketing Campaign

Featured
Research the Characteristics of a Market (Unit 2 International)
Research Marketing Campaigns (Unit 2 International)
Stages in Research (Unit 2 International)
Research the Promotional Mix (Unit 2 International)
The Role of the Internet in Promotion (Unit 2 International)
Unit 2B Glossary

Learning Aim C: Develop a Plan for a Marketing Campaign for a New Product

BTEC Business Studies Unit 2: Research and Plan a Marketing Campaign

Featured
Marketing Aims and Objectives (Unit 2 International)
Developing the Rationale (Unit 2 International)
Application of the Marketing Mix (Unit 2 International)
The Marketing Campaign (Unit 2 International)
Appropriateness of a Marketing Campaign (Unit 2 International)
Formal Business Reports (Unit 2 International)
Unit 2C Glossary