Unit 4: MarketingPractise Exam Papers and Mark Schemes for IB Business Management 4.1 Introduction to Marketing 4.4 Market Research 4.5 Price (HL) Mark Schemes for Unit 4: Marketing 4.1 Introduction to Marketing 4.4 Market Research 4.2 Marketing Planning 4.5 Product 4.5 Promotion 4.5 People, Processes and Physical Evidence 4.5 Price (HL) 4.2 Marketing Planning 4.5 Product 4.5 Promotion 4.5 People, Processes and Physical Evidence 4.3 Sales Forecasting (HL) 4.5 Price 4.5 Place 4.6 International Marketing 4.3 Sales Forecasting (HL) 4.5 Price 4.5 Place 4.6 International Marketing Back to Your IB Room