Practise Exam Papers for IB Business ManagementUnit 4: Marketing 4.1 Introduction to Marketing 4.4 Market Research 4.5 Price (HL) Mark Schemes for Unit 4: Marketing 4.1 Introduction to Marketing 4.4 Market Research 4.2 Marketing Planning 4.5 Product 4.5 Promotion 4.5 People, Processes and Physical Evidence 4.5 Price (HL) 4.2 Marketing Planning 4.5 Product 4.5 Promotion 4.5 People, Processes and Physical Evidence 4.3 Sales Forecasting (HL) 4.5 Price 4.5 Place 4.6 International Marketing 4.3 Sales Forecasting (HL) 4.5 Price 4.5 Place 4.6 International Marketing