Unit 4: Marketing

IB Business Management Practice Exam Questions (SL/HL) with Mark Schemes

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A comprehensive set of practise exam questions covering key content from Unit 4: Marketing.

Command terms covered: Identify, define, calculate, construct and explain.

  • 4.1 Introduction to Marketing

  • 4.2 Marketing Planning

  • 4.3 Sales Forecasting

  • 4.4 Market Research

  • 4.5 Product (7 Ps of Marketing)

  • 4.5 Price (7 Ps of Marketing)

  • 4.5 Promotion (7 Ps of Marketing)

  • 4.5 Place (7 Ps of Marketing)

  • 4.5 People, Processes & Physical Environment (7 Ps of Marketing)

  • 4.6 International Marketing